ArticlePakistan's Youth Bulge: Revival or Disaster?
259 million people, a median age of 21.8, and 1 in 8 young people out of work. A practical roadmap for turning the youth bulge into economic revival.
Key takeaways
- Education is not connected to earning: 77.5% of the unemployed are literate
- Skills, mentorship and a clear pathway turn youth into an engine
- A weak rupee and young workforce can power exports
- Value addition and home-based work for women create jobs
My First Export Readiness Checklist
The questions I wish I had answered before our first full container left Karachi for Brisbane.
Key takeaways
- Product: is it finished, consistent and photographed well enough for a buyer who cannot touch it?
- Packing: will it survive weeks at sea and a forklift at the other end?
- Documents: who prepares the goods declaration, invoice and packing list?
- Buyer: is there a real importer, and who pays freight and duties?
- Pricing: have you priced freight, port charges and damage into your margin?
- Samples first: send samples before a full container.
Why material choice is a pricing decision
Plain plaster ceilings forced us to compete on price. GFRG and SFRG gave customers a reason to pay for design and finish.
Key takeaways
- Customers compare price when products look the same
- A better material is also a better sales story
- Invest in moulds and process before you invest in discounts
What 30+ expos taught me about selling
Expos are expensive. What matters is what happens after the visitor leaves the stand.
Key takeaways
- Design the stand around one hero product
- Collect WhatsApp numbers, not just business cards
- Follow up within 48 hours with photos and prices
Go to the people who make your raw materials
My technical meeting at the Wacker lab in Dubai taught me more about GFRC and gypsum compounds than a year of trial and error.
Key takeaways
- Ask suppliers for technical support, not just prices
- Bring your real problem and samples
- Write down what you test and what you learn
When the business outgrows the founder
For years I was sales, production and accounts at once. Here is what I would systemise first.
Key takeaways
- Write down how quotations and BOQs are made
- Separate production from sales follow-up
- Give each repeated task one owner
Training craftsmen who go on to build businesses
Several people I trained now run their own workshops. Practical, on-the-job training works.
Key takeaways
- Teach on real jobs, not only demonstrations
- Explain why, not only how
- Let trainees own small jobs early
WhatsApp is your showroom
Most of our enquiries now start on Instagram and finish on WhatsApp.
Key takeaways
- Reply fast with photos, sizes and price ranges
- Keep a ready catalogue for each product line
- Ask for the order clearly
On Express News: Murad Interiors
A short feature on our work.
Key takeaways
Awarded for sustainability
Our reel from the EAROPH World Congress.
Key takeaways
Abdul Rasheed speaks to the media
On engineered-stone planters.
Key takeaways
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